There are opportunities in these setbacks. At first my digital camera problems brought on the red-faced rage that equipment-failures usually do. But let's play nice, at least at the beginning.
I have always enjoyed bumping into Gandhi/Thoreau wannabees, those idealistic preachers of simplicity. There are plenty of these in full time RVing, especially in the boondocking synod. But redemption through renunciation never appealed to me.
My hostility to the clutter of material possessions has a different origin. I think that it really is true that economic GNP stands for garbage national product. About 95% of it is just troublesome junk, usually plastic junk. These days the only thing built to last a lifetime is congressmen.
There are few business models better than ye olde "Give 'em the razor, sell 'em the blades." And there are few companies who practiced this better than Kodak. Their Brownie camera was perhaps the first, branded, mass-produced, consumer item that most Americans owned. Baby boomers are probably the last generation that can remember ancestors whose Brownie-snapped photos fill albums that we still have.
I would like to rip one apart and coo over real metal and glass. (Let's hope it was actually made in America.) The brownish cast of the Bakelite would remind me of sepia tones in the photographs themselves. Did people keep them for a lifetime?
It wouldn't have hurt Kodak if the Brownie had lasted a lifetime. They probably sold the Brownie at less than cost, since their whole business model was based on jabbing you for the film. They made using the Brownie so easy that the customer developed a greasy trigger finger. He heard the snap of the shutter; Kodak heard the kuh-ching of the cash register.
Thus did Rochester, NY grow into an affluent company town, with a famous optical engineering school, the Eastman music school, and well deserved civic pride. Its Kodak moment lasted for a century.
By the early 1980's Kodak was running scared. Their zoom was all the way out, and they could seen the digital revolution coming. Their research lab was in an uproar, trying to switch from a culture of chemical engineering to one of electrical engineering and solid state physics.
How could they make money off of cameras that didn't use film?! Perhaps photo-editing software might be the new razor blade. After all, endless software upgrades --even the useless or harmful ones-- worked well enough for Microsoft, et al. Alas, photo-editing software turned out to be a freebie.
The "camera" biz tried to glom onto the ink jet printer industry; they wanted you to disgorge your pixels onto expensive paper. Razor blades reborn. That trick never worked on me. I can't even afford the ink cartridges, the only product that keeps Hewlett-Packard in business.
At one time the industry had its heart set on selling you
batteries, especially "for digital cameras." Then some fool came out with rechargeable batteries.
Hmmm, how about an industry-standard, 30 day warranty, and then cleaning up by selling extended plans? That worked until consumer organizations started bad-mouthing these insurance plans. Also, some customers learned what it is like to talk to a jabbering coolie in India, with a three second telephone delay.
But never underestimate the creative mind, especially when it's desperate. The industry learned how to get customers horny about ultra-miniature cameras. Just imagine a full-size man fumbling over teeny buttons on a slippery little camera designed for the fingers of a Japanese schoolgirl.
They need custom lithium batteries. By creating a proliferation of short-lived camera models, each with a different custom battery, and by charging enough (ahem) for the replacement battery (which nobody will inventory anyway), the customer will just scrap the camera when the battery croaks.
A few customers, cynical after their experiences with cellphone batteries, wouldn't bite. They insisted on universal, inexpensive, rechargeable AA batteries. (The jerks.) The industry must get some vengeful satisfaction in putting wise-guys like this at the mercy of cheapo plastic trapdoors and snaps, over the battery compartment.
The solution to the camera industry's problem of having no razor blades to sell was to turn the entire camera into a $200 throwaway, something unimaginable to George Eastman or Edwin Land. With new models every week and with enough plastic in the right places, the camera would have the longevity of a bar of soap in a wet shower dish.
With any luck the average consumer will be more concerned about getting the camera endorsed by a tennis star or designed in Milano, than anything technological. These days you can have any color you want, as long as it's not brown.
Epilogue: a couple days after this post, Kodak announced that it would stop making Kodachrome color film, which has been around since 1935.
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...Don't Take My Kodachrome Away--ay--ay
by
theBoonie
on Sat 20 Jun 2009 07:02 AM MDT | Permanent Link
Keywords:
photography
Comments
Re: Pandora's Digital Box
by
Maureen
on Sat 20 Jun 2009 08:52 PM MDT | Permanent Link
Go for a camera that takes AA's. I totally agree with you about that. Our S5 takes 4 AA batteries.
Re: Re: Pandora's Digital Box
by
theBoonie
on Sun 21 Jun 2009 12:23 PM MDT | Profile | Permanent Link
Maureen, glad you're in my AAmen chorus on that. It makes me feel charged up. (By the way, I avoid AAAs. Once I went to lots of effort and expense to make my cellphone, camera, GPS, and emergency flashlight/headlight all work on the same batteries.)
Re: Pandora's Digital Box
by
GrannyJ
on Sun 21 Jun 2009 12:11 AM MDT | Permanent Link
I always keep in mind that the electricity might fail. In which case, we are stuck with our precious memories either on an unreadable hard drive or an equally unreadable CD-ROM. As contrasted to all those albums that our folks left us. Even if you do not have prints, but only the negs, you can still see the picture. Consider seeing all those 1's & 0's & trying to make visual sense. We have moved into dangerous territory if none of our records are available without intervening technology.
Re: Re: Pandora's Digital Box
by
theBoonie
on Sun 21 Jun 2009 12:04 PM MDT | Profile | Permanent Link
GJ, gee you must have a lot of blackouts in Prescott. Oh that's right, normal houses don't have 12 Volt-DC batteries to power the house like RVers!
We've all learned the hard way to back up our computer's hard drive. Backing up photos is so easy these days with those thumb drives. But disaster issues cut both directions. I was always disappointed that there were so few photos (film) from my father's side of the family. That's because they were lost in a house fire. So the advantages of film paper photos can be somewhat ephemeral, and what was once corporal, vanishes like breath into the wind. (Or smoke in this case.) Re: Pandora's Digital Box
by
Anonymous
on Sun 21 Jun 2009 05:59 AM MDT | Permanent Link
How much of the problem is due to camera malfunction or clumsy operator? The cameras are too convenient to put in shirt pockets, etc. I think my last camera was good for about 10 drops.
Illinois Snowbird Re: Re: Pandora's Digital Box
by
theBoonie
on Sun 21 Jun 2009 12:15 PM MDT | Profile | Permanent Link
Snowbird, say, that's something I had overlooked. The ads brag about how small the camera is, and how it can fit into a pocket. Then you do so, you bend over at the wrong time and place, and Klunk!, or maybe Splash!
I know somebody who dropped his cellphone in the toilet like that. I once left my cellphone in a pocket and then did laundry... Re: Pandora's Digital Box
by
ARVA
on Sun 21 Jun 2009 04:21 PM MDT | Permanent Link
I have one of the old original "Brownies" I'll sell you, if you want to go back to buying "razor blades" and the good ol' days. But since it's an "antique" it'll cost you more than a new digital SLR.
You make good negative points, but what would you do without zoom lenses and camera software that improves you photos? My hands are twice the size as most peoples, and I love the new cameras small enough to slip into your pocket. Just don't use your shirt pocket. mark Re: Re: Pandora's Digital Box
by
theBoonie
on Sun 21 Jun 2009 06:25 PM MDT | Profile | Permanent Link
By "original" Brownie, do you mean circa 1900? Anyway I'd like to fondle it the next time your down here.
Yes, you have big paws. But they're painter's paw, and are probably pretty nimble. |
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